About Brown Mamas

Motherhood is not a monolith.

It is a Landscape.

Brown Mamas is a national community of over 10 thousand Black mothers focused on increasing social trust, expanding social capital and amplifying the voices of the Black mothering community. With over a decade of work in this community, we've proven our aunthenticity, gained the trust of and have pioneered a massive movement of Black mothering influence.

muffy mendoza,

FOUNDER & CEO

Our Reach

For over a decade, Brown Mamas has focused on redefining the American motherhood narrative to be more inclusive of the Black mothering experience.

6700

4.5k

Instagram followers

4500

10k

UMV on our website

Brown Mamas Facebook Group

Email Readership

Facebook followers

Our show will include speakers from Pittsburgh, DC Metro, Baltimore, Detroit and Philadelphia.

Our event numbers

90%

Over 90% of our viewers

are Black women

Over 5K event

attendees since 2019

30%

30% of attendees

have attended before

35%

35% Registration

Conversion Rate

60%

60% Show up rate

Attendees from Florida, California, Pennsylvania, Michigan, Maryland and more.

our women

Brown Mamas is a community of majority millenials and Gen X moms

25%

40%

60%

19%

LGBTQIA+

age 25-34

age 45-54

Single Mothers

age 35-44

Our show will include speakers from Pittsburgh, DC Metro, Baltimore, Detroit and Philadelphia.

Our Activation Numbers

20%

35%

Average Email Open Rate

30%

30% of attendees

have attended before

22%

Facebook Group Growth Rate

15%

of women find out about Brown Mamas via

Word Of Mouth

Of approximate 10K community members have at least one interaction in-person interaction each year.

Attendees from Florida, California, Pennsylvania, Michigan, Maryland and more.

Brown Mama

Profiles

The average Brown Mama is a Black, millennial mom ages 30-45. She is in a transitional stage of her life and is looking for a way to make a difference. She likely has two or more children and lives in a region where she may be underserved and underrepresented.

She's looking for new experiences that make her life easier and more enjoyable. She wants a brighter future for her children.

The Brown Mamas are more likely to be involved in their community and will go to great lengths to create experiences for their children.

Monique is a 42-year old, married mom of 3 school-aged kids. She is very active in her community and works in a high-level position at a healthcare company. She comes to every Brown Mamas event and offers her time as a volunteer. Monique's parents live in another city so she relies heavily on the network of women she's cultivated over the years. Monique would love an opportunity for one-on-one, community-focused experiences with a sponsor. She finds value in brands that work towards the causes she loves.

Latrice is a 41-year-old divorcee of two. She has school-age and adult-age children, and identifies as a part of the LGBTQ community. She found Brown Mamas through a friend once she relocated to Pittsburgh. Over the years, she's attended meetups, vended at events and is active in the online community. Now, that she's moved back to Baltimore, she still follows Brown Mamas online and even host online events for them. She has a side hustle, but still works a 9-5. Latrice loves experiences that introduce her to new ideas. Her ideal sponsor is new to the marketplace and will provide a fresh opportunity to experience the brand in a unique way.

Joy is a 33-year-old married mom of three. All of her children are under the age of 8 and she loves to attend Brown Mamas meetups and has graduated from the Brown Mamas' mentoring program. Life with small children can get complicated for Joy and she's searching for opportunities to work on self-care. Her job in human services doesn't pay a lot but she likes the work she does and enjoys being a part of something bigger than herself. Joy's ideal sponsor experience will allow her to discover something new about herself. She love an intimate opportunity to meet new people and build her tribe.

Pink Circular Brush Strokes Illustration

Tawana is a 45-year-old, married mom of two adult children and one teenager. She has been working in the social services field for most of her life and recently become a grandmother. She's had a good amount of difficulty and trauma in her life. Tawana is very active in her community, but mostly enjoys travel with her husband. Sometimes helping out with her new grandchild keeps her at home though. She'd most enjoy sponsor experiences to make her and her family's life easier. Sponsored experiences that highlight day-to-day living, homelife and ease are valuable to her.

Sponsors & Partners

testimonials

Thank you to everyone who performed. I seen a piece of me in each and everyone and was truly touched. I even shed a few tears . I’ll always remember today!

-Joelisa M.

RE: Brown mama monologues

Being new to Pittsburgh it has shown me that there are friendly, loving, caring African-American women going through similar situations as I may have gone through or are going through & the support is just AWESOME!

-DESIREE M.

COMMUNITY MEMBER

Starkist is proud to sponsor the Brown Mama Monologues. Our company looks for community partnerships that are authentic and help to build community. We appreciated the chance to work with Muffy Mendoza and are grateful to be part of the Brown Mama Monologues.

-Michelle f.

Corporate affairs, starkist co.

Brown Mamas’ activations on social media were authentic, interesting, and advanced our goals to reach moms who were struggling for solutions with distance learning during the pandemic

Colby zintl

-chief marketing officer, common sense media

sponsor/partner profile

Brown Mamas has enjoyed a fruitful sponsorship relationship with

Allegheny Health Network for the last 3 years.

testimonial

At AHN we are proud to partner with the Brown Mamas organization and support their mission and vision of creating safe spaces that put Black moms first and amplifies the voices and lived experiences of Black moms. We value the partnership between AHN and Brown Mamas to support and further the health of Black mothers in our communities.

-Morgan r.

lead marketing strategist

ahn

Online Activations

Brown Mamas has converted hundreds of moms to AHNs various events, programs and medical offerings through email, social media and text messaging.

Focus Groups

Brown Mamas hosted a virtual focus group for Allegheny Health Network focused on their First Steps & Beyond program. Moms gave feedback on their newly created website, their outreach efforts and the impact the program had so far.

Event Partnerships

Over the last 3 years, Brown Mamas has exposed over 3,000 Black mothers to AHN through in-person and virtual engagements.

Including,

commercials during virtual storytelling showcases,
customized and branded event experiences and signage,
podcast and live social media interviews with AHN SMEs
landing page cookies and advertisements

THE BLACK MOTHERING STORY & YOUR BRAND

Let's build a brand together.

We know what brands want: lead-generation and performance-focused marketing. What if we told you that by partnering with Brown Mamas you could increase your marketing ROI by almost 200%.

It's simple. Purchasing is an emotional process. In fact, we know that prioritizing the functional benefits of your brand rather than the power of emotion in your

marketing is leading to a shortage of impactful marketing. A recent LinkedIn study found that that

brands that harnessed emotion in their ads acquired, on average, 198X more followers.

That's where Brown Mamas comes in. Raw, authentic, selfless, trusted and unifying are just a few of the words that our moms use to describe their experience with our community, events and brand.

Together we can build a strong, authentic and emotionally compelling brand voice that

drives long-term profitability

and becomes a brand staple in the lives of Black mothers.

mothers: the culture creators

64 percent want to start a business

black moms by number

brown mama monologues

The Brown Mama Monologues is a captivating theatrical production that intimately explores the diverse experiences of Black mothers. This transformative performance, viewed by over 4,000 attendees to date, showcases the raw and empowering narratives of Black motherhood, shedding light on the triumphs, challenges, and resilience of these incredible women. T

black moms are

more likely to struggle with stigma and stereotypes

Brown Mama Marketplace

Before the pandemic, Brown Mamas ignited our community with bustling Brown Mama Marketplaces, attracting over 100 families. In 2024, we're thrilled to reignite this fiery celebration of entrepreneurship and maternal well-being! Our marketplaces serve as a powerful platform for mompreneurs, expanding their reach and empowering parents through enlightening workshops.

womb, wealth & wellness conference

In 2024, brace yourself for our exhilarating debut: the Womb, Wealth & Wellness Conference! Get ready to immerse yourself in a dynamic 3-day event tailor-made for Black mothers. Join us for the electrifying Brown Mama Monologues, a knowledge-packed one-day conference, and a rejuvenating wellness day. It's going to be an unforgettable experience!

past media partners

Muffy Mendoza has a background in Journalism & PR.

A current regular panelist on CBS's Talk Pittsburgh, she has been formidable in

gaining media recognition for the Brown Mamas brand.

Brown Mamas and Muffy Mendoza have also been featured on over 30 podcast.

MUFFY MENDOZA: AN AUTHORITY IN THE BLACK MOTHERING SPACE

Over the last decade, Muffy Mendoza has built a nation of impassioned moms as the Founder and CEO of Brown Mamas.

A community that first started in her living room, Brown Mamas has grown from a Pittsburgh-based, grass roots association to a nationally-recognized brand influencing the lives of thousands of women.

Along that journey she has cultivated an array of expertise. Author, community developer, advocate, speaker and influencer, she is a highly adept entrepreneur and leader with a heart for the black mothering community. Her resume is a veritable list of who’s who including TEDx speaker, Essence Festival featured author, #63 on the Root 100s List of Most Influential African-Americans and Facebook Community Accelerator Program graduate.